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Top 1. 0 Revenue Models for Free To Play Games Free. To. Play. biz. The following 1. The ordering is quite unscientific and Im sure Ive missed something obvious or messed up a detail. I leave it to the internet to correct me. Virtual Item Sales. A well familiar revenue model first established in Korea and now the dominant model in Asia. Nexon makers of Kart. Rider, Maple. Story, Audition and more are widely seen as the leaders in this area, doing 2. M of gross revenue in 2. Virtual item sales is the practice of allowing users to purchase functional, decorative, or functional decorative in game items for use in and out of gameplay. A virtual item system usually uses two currencies an attention currency users earn virtual money via in game activities and a real money based currency users buy virtual money using real money. Typically, 5 1. 5 of users opt for the latter currency and the influx of real world money is what provides the virtual item sales revenue stream. Whats so compelling about virtual item sales is the unlimited ARPU average revenue per user. According to Daniel James, CEO of Three Rings, some hardcore Puzzle Pirates users have poured more than 1. To reach that contribution level via a World of Warcraft style 1. While extremely shaky sources peg the overall size of the virtual item sales market at 1. B this year, without an NPD esque measurement organization theres no way to verify that number. Subscription Tiers. Runescape, the Java MMO from Jagex, is one of the leaders in the tiered subscription space. A tiered subscription model allows users to play the core game for free, but those that desire access to elite weapons or other game content, must pay a small 5month subscription fee. Over 1 million of Runescapes 6 million users have opted into the tiered subscription program, grossing 6. WildCoins will give you the best WildTangent experience. Most of our games come with free trials. If you want to keep playing, you can save big when you use WildCoins. M annually for Jagex. Dungeon Runners, an NCsoft free to play MMO, offers a similar 5month subscription package that affords players access to the elite items, a bank and the ability to stack potions. It also gives subscribers server queue priority. Advertising. Several different forms of game related advertising revenue streams have popped up in recent years. Firms such as Massive, IGA and Double Fusion do big business in in game advertising for clients such as EA, Activision, THQ and Microsoft. Game ad agencies typically serve up static ads ads that ship with a product and never change or dynamic ads that are updated in real time via the net within game products that are contextually appropriate for advertising i. The size of this conventional in game advertising market is currently pegged at 1. M, according to well placed industry sources. However, the number and quality of games with dynamic advertising enabled is escalating dramatically. So much so that Yankee Group predicts the in game ad market will reach 7. M by 2. 01. 0. But other, more emergent forms of in game advertising have been at the forefront of enabling free to play. Examples include 4. Real Estate or Land Use Fees Second Life is the biggest legitimate player utilizing this revenue model whereby virtual land is sold leased to individuals. Monthly lease fees range from 5 to 1. Users may also purchase their own island for a one time fee of 1,6. Approximately 7. 0 of Second Lifes revenue comes from land sales and maintenance fees. Of course the virtual land ownership revenue model doesnt come without headache, as the Bragg vs Linden suit has proven. Entropia Universe uses land auctions as a revenue stream, but a recent headline making 1. Entropias developer, Mind. Ark. 5. Merchandise. In whats become a phenomenon of Furby proportions, Webkinzplush toys and their associated Webkinz World have taken the pre teen set by storm. Users purchase a 1. Webkinz plush toy at retail and enter a secret code to activate the associated virtual character in Webkinz World. Beyond the retail plush toy purchase, there are no additional fees for playing in Webkinz World. Amster, Rothstein Ebenstein is a wellestablished midsized legal firm engaged exclusively in the practice of intellectual property law, including patents. Iwork For Mac 10.5.8 more. Two million Webkinz toys have been sold since April 2. Thats more than US2. M in retail sales in just 2. Products such as BratzBe Bratz are quickly jumping on this bandwagon. Another successful merchandise based revenue model is collectible card games, or CCGs. Cj0IBkBtsHU/U5VsTvWuLFI/AAAAAAAABBw/ij4M76hOL6M/s1600/duel.png' alt='Wildtangent Coins' title='Wildtangent Coins' />Top 10 Revenue Models for Free To Play Games. The following 10 revenue models allow some or all of their associated game or virtual world to be played for free. Where should you advertise your property listings Here are 18 alternative commercial real estate listing sites and search engines to consider. Carto Sodexo Pass Estabelecimentos Credenciados3. Confira quais so os 392 mil estabelecimentos que aceitam o carto Sodexo Alimentao Pass App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse. Jouez des jeux en ligne sur WildTangent Games Jouez des milliers de jeux occasionnels, daction, daventures et familiaux Essayez, achetez ou louez des jeuxNeopets launched a CCG in 2. Maple. Story became the latest free to play game to go this route, announcing a partnership with Wizards of the Coast. Consumers purchase real world Maple. Story collectible cards that come with codes redeemable for exclusive in game content in the Maple. Story MMORPG. 6. Auctions Player Trades In June 2. Sony set up Station Exchange on select Everquest II servers. Station Exchange facilitates player to player trade of in game items including the provision of an escrow service in return for a 1. While Station Exchange recorded only 2. K in net revenue in its first year of limited release, it was enough for Sony Online President John Smedley to declare it the future of RMT. Read the SOE Station Exchange whitepaper for more. Entropia Universe a world in which virtual items actually decay with use and require real money to repair or replace utilizes first party auctions as their primary revenue stream. This means that instead of merely facilitating player to player auctions and taking a cut a la Station Exchanges e. Bay model, Entropia auctions items directly to their players. Entropia items sell for ludicrous sums, with rare weapons auctions closing at 2. The May 2. 00. 7 auction of five in game banking licenses brought in 4. Ironically, Entropia takes no fees for player to player auctions. In the wake of this success, watch for third party virtual item auction houses such as Dan Kellys Sparter. Expansion Packs The best known example of expansion packs as a primary revenue model is the Arenanet product, Guild Wars. Likened by Richard Garriott to a series of fantasy novels, Guild Wars relies not on monthly subscription fees for its revenue, but on the sale of successive expansion packs for 2. The games creators argue that the thin pipe origins of their technology allow their game to be run far more economically than competing titles, enabling this no subscription free model. Over 3 million people have purchased the previous three Guild Wars products Guild Wars, Guild Wars Factions and Guild Wars Nightfall with those numbers set to surge again with the release of Guild Wars Eye of the North on August 3. Event or Tournament Fees. Netamins free to play, ad supported Ulimate Baseball Online uses event fees as an additional revenue stream. UBOs Pay to Play tournaments cost 5 per player to enter and offer cash prizes up to 4,5. Rapidshare Digging Into Wordpress. Shot Online, a free to playvirtual item sales golf MMO, also charges users to enter tournaments. Third parties such as Valves Tournament. Groove Games Skillground. These sites charge charging entry fees for game tournaments for games such as Half Life 2 and Counter Strike. Trial. Pay. At the recent Virtual Goods Summit and again at the Seattle Casual Games Conference, I bumped into representatives from Trial. Pay. Trial. Pay is a third party facility that allows customers to pay for products i. What this means is that when you go to pay for a casual game or purchase virtual currency, you can instead select from a demographically targeted list of special offers.